stc Group Deploys AI Technologies to Enhance Network Performance in the Holy Mosques

As part of its ongoing commitment to digital innovation, stc Group has announced the implementation of advanced artificial intelligence (AI) technologies to enhance network performance in the areas surrounding the Holy Mosques in Makkah and Madinah. Among these technologies is the cutting-edge “Cognitive SON” AI solution, designed to support the unprecedented increase in network demand during the holy month of Ramadan.
This AI-powered system ensures a seamless and reliable communication experience, accommodating the millions of worshippers and visitors gathering at the holy sites. The “Cognitive SON” solution, deployed throughout Ramadan, analyzes network data in real-time and autonomously delivers optimization solutions. Leveraging machine learning capabilities, the system adapts to changing conditions, helping reduce service interruptions and improve the quality of both voice and video calls, according to the company’s official website.
stc Group aims to elevate customer satisfaction for pilgrims and visitors alike by enhancing its digital service offerings. The system dynamically optimizes network resource allocation, leading to faster response times and improved connection speeds.
Enhancing Connectivity for Millions
As part of its broader strategy, stc Group is working to increase network connectivity by 15% for the millions of pilgrims and visitors in and around the Grand Mosque in Makkah and the Prophet’s Mosque in Madinah during the first half of Ramadan. Data usage is also expected to surge by up to 40% during the holy month.
stc previously achieved notable success during the last Hajj season with the deployment of AI-powered solutions that automated and optimized mobile network performance. For the first time, the company adopted the MantaRay SON solution on its mobile network, delivering an exceptional customer experience for more than 1.5 million pilgrims.
This latest initiative reflects stc Group’s dedication to empowering pilgrims and visitors to stay connected with their loved ones during their spiritual journey. It also reinforces the Group’s commitment to providing advanced digital services that enhance the overall experience of those visiting the Two Holy Mosques.