There is no doubt that social media sites have witnessed significant developments in their use and impact on society. One of the most important uses is the dissemination and promotion of a culture of self-employment since this type of work is considered one of the most important developments in the modern labour market; it allows all individuals to benefit from their skills and experiences flexibly and independently.
Through successive developments in cyberspace, social media sites provide an effective means of communicating with the target audience, achieving positive interaction, raising awareness and knowledge about the concept of self-employment. Social media sites also provide the necessary support for entrepreneurs through digital communities and interaction with their members, in addition to providing advice, guidance and moral support.
Generally, social media sites can be used to reach new customers by advertising services and products provided and disseminating information about them.
Culture of self-employment
The current period is witnessing a significant spread in the culture of self-employment as a result of changes in the labour market that have made many people prefer to work independently and control their time and work schedule. Self-employment is an indicator of a significant change in the concept of traditional work and its flexible and free transformation.
It is clear that technology is the main factor behind the spread of self-employment; it is now easy to work remotely and communicate with customers online. Social media platforms help spread this culture and facilitate communication to more people. They also provide an easy and effective way to benefit from self-employment services and communicate with a large number of customers.
The future of self-employment is promising and intriguing; The number of people who prefer to work independently and control their time and work schedule is expected to continue to rise. Current trends predict that the demand for self-employment will increase in the future. This is due to current changes in the labour market which include: high unemployment rates, technology shifts, and economic and social changes.
Acceleration of self-employment
Accelerated growth in ICT and Internet facilities is expected to continue, leading to an increase in self-employment and communication between customers and business owners. It is also expected to facilitate access to customers and buyers through available self-employment platforms, which provide effective solutions for business owners and buyers.
Moreover, self-employment can provide new opportunities for individuals around the world. Anyone can work on their own projects and communicate with customers around the world. Thus, self-employment can effect significant change in the global economy and promote sustainable development by providing employment to individuals in remote areas with high unemployment rates.
Furthermore, self-employment platforms are expected to be developed to provide legal protection and health and social insurance to freelancers in order to improve their financial situation and safeguard their rights.
Using social media sites to spread self-employment
Social media sites play an important and effective role in spreading the culture of self-employment since it provides an easy way to communicate with the target audience and disseminate information and resources on this concept. These sites assist in the following:
- Raising awareness
Through media platforms, individuals can learn about the concept of self-employment and its benefits, such as: time-spatial flexibility and the possibility of generating additional income that meets all family needs and requirements.
- Providing learning and development opportunities
Social platforms always offer many resources, lessons and tips to learn new skills or improve existing skills, which in turn helps individuals in enhancing their professional and joining the self-employment market.
- Building networks
Social media platforms promote users’ communication and exchange of experiences and knowledge between them through specialized groups and forums, which contributes to building strong and effective networks of action.
- Facilitating access to self-employment opportunities
Media sites provide platforms for companies and organizations to advertise self-employment as well as sign contract with freelancers, making it easier for all individuals to search for suitable jobs.