Does it make sense for the project to be marketed before it is launched? The truth is that there is nothing more logical than that, although many saw the illogical or feasibility of this; This misunderstanding stems from the fact that these people do not perceive the correct or ideal way that the marketing process should proceed.
There is no doubt that marketing the project before launching it is a daunting task. Because the product – which will be marketed – has not yet taken its final form, and therefore marketing for this undefined product will be a difficult issue, except that this is exactly what prompts us to think about it; That is, to market the project before its launch.
Through this process, we will be able to more accurately define our brand identity, and our “raw” customer feedback and suggestions will help us develop and drive the product.
Product Launch Postponed
Consistent with the idea of marketing the project before its launch, another issue is postponing the launch process in the first place. There are many reasons behind this issue. Among them, for example, the desire to bring the product to perfection, and this is completely wrong; no product will ever be perfect no matter what we do or how hard we try.
Among these reasons, too: people are afraid of adventure, or waiting for the time when everything will be fine.
For its part, the Marketing Research Society notes that only 40% of developed products go to the marketing option, while 60% want profits and revenue.
But what we would like to point out in this regard is that marketing the project before its launch is among the most important methodological mechanisms that help you to confront this idea of postponement. Through it, you will not only be able to launch a product, but you will have the opportunity to improve and develop the product, based on the requests and suggestions of the audience in the first stage of the product’s life.
Marketing a project before it is launched is known as pre-marketing or experiential marketing.
It is that strategy that gives you the opportunity to determine who is responsible for doing this or that task.
Pre-launch marketing or pilot marketing can happen before the official launch of your product or service.
The goal of pre-launch marketing is to raise awareness and build excitement for your brand, and it’s also a good time to test different messages, marketing channels, and tactics so you know what works and what doesn’t.
Before you market your project before you launch it, you should make sure that you have an enthusiastic buying audience, followers on social media, and email lists of potential customers, as well as a clear understanding of the types of marketing that work for your audience and your business.
By marketing the project before launching it, you will be able to achieve success once you are ready to sell.
Having a project marketing strategy in place before you launch ensures that you don’t delay the launch of your product, so your business growth won’t be delayed.
Proactive Steps
Here , we list some proactive steps that can be taken in terms of marketing the project before launching it, as follows:
Attractive website
The first thing you need to do in terms of marketing the project before launching it is to create an attractive website; 75% of people judge a company’s credibility based on its website.
This means that you need an attractive website; To make most people consider your business a good and serious project. The site should include attractive design, clear and consistent messages, company contact information, powerful search engines.
Marketing the project before its launch
Brand identity
It’s also important if you’re thinking about marketing your project before launching, that you give your audience a chance to remember and get to know your brand as well; That’s why the second step in marketing the project before launching is to define your brand.
According to the marketing tool HubSpot, a brand is a combination of features that make one company identifiable.
Content Industry
One of the main reasons for product launches to fail is that those products that require education from potential customers fail to deliver.
Your content strategy—and we’re talking about pre-launch marketing here—should include information about your product, an explanation of how your product helps users, and whether you have studies of early adopters or test users.
Presence on Social Media
There is no room to talk about marketing the project before its launch without mentioning the strong presence on social media; some specialized research indicates that 54% of users regularly search for new brands or products on social media.
So having a profile on social media platforms means that when these users go to search for your brand, they will see that you are connected and engaged with them; this will help assure users that your brand is trustworthy.
